1. Scope of application
Data categories and gathering of data
BBG makes every effort to constantly optimize its products and services. For this purpose BBG would like to have a better understanding of the interests and wishes of its Users. Therefore BBG gathers different kind of data.
2.1 Personal data
“Personal data” are individual details about personal or objective circumstances of a specific or determinable natural person. This is data such as e.g. name, mailing address, birth date and gender.
Information that the User provides to other Users via the offering of BBG (e.g. photos, interests) may also constitute personal data.
2.2 Particular types of personal data
BBG does not gather any data that provides information concerning racial or ethnic heritage, political opinions, religious or philosophical convictions, labor union affiliation, health or sex life, unless the User voluntarily discloses such information in his communication with BBG.
2.3 Master data
BBG gathers personal data to the extent that they are necessary for the establishment, substantive structure or modification of the contractual relationship between BBG and the respective User concerning the use of the offering of BBG („master data“). This data may include for example a free to choose user name, the email address, name, address, birth date and picture of Users. BBG principally only gathers this data, if the User has submitted them voluntarily.
2.4 Usage data
To the extent necessary for BBG, BBG will gather and use data of a User in order to enable the proper and contractually appropriate utilization of the products and services (“usage data”). Usage data are, in particular, characteristics for purposes of identifying the User, information concerning the beginning and end, as well as the type and extent of the respective use, and information concerning products and services utilized by the User.
Users can also access the offer of BBG through mobile devices (e.g. smartphones and tablets). In this case it might be necessary to collect addition technical data about the device (e.g. type of device and identification number), in order to provide the mobile use of the offer.
3. Use of data
BBG gathers and processes personal data of Users only to the extent that BBG assumes that such gathering and processing reasonably serves its lawful business purpose and that the data have been voluntarily communicated by the User (for example, in forms or otherwise within the framework of the offering operated by BBG) in electronic or other communication. Relevant for BBG in this regard is the goal of product and service optimization in the interests of Users.
3.1 Data logging for internal system purposes and statistical purposes
In addition to the data directly provided by Users, BBG’s system automatically records information, namely usage data, during the visit to BBG’s offering. This might include data such as computer or phone type, operating system and language, geographical origin, date and type of the visit, access time or the address of the visited pages, the User’s IP address and the domains from which the User is accessing BBG’s offering.
IP addresses serve the purpose of the clear identification of the computers which are connected with the Internet. The location of the computer can also be derived from this. The IP address is transmitted with each server enquiry so that the server knows where the answer has to be sent to. The IP address is allocated to each user of an Internet-Service-Provider (ISP) as soon as he connects with the Internet. The ISP can understand which IP address at which time was allocated to which of its customers. As long as the IP address is stored there, it is theoretical possible to determine the identity of the connection holder via the ISP. BBG stores the IP address of the User which he possesses during his registration, when logging in, when placing an order as well as in the event of the deactivation of the user account. BBG uses it to recognize the session and for the defense against attacks.
3.2 Analysis of the offering
The offering of BBG uses among others Flurry Services as a third-party provider to manage its advertising and analytics in the offering. The User can opt-out of Flurry Analytics tracking and personalized ads/recommendations from Flurry by clicking here. The User can type in the device identifier and/or MAC address and select his phone type in this link. The opt-out is specific to Flurry activities and does not affect the activities of other ad networks or analytics providers that BBG might use. If the User opt-out, Flurry will stop tracking data for the device identified by the provided MAC address and/or device identifier going forward.
3.3 Analysis of play behavior for scientific and commercial purposes
In the course of the performance of the contractual relationship between BBG and the User, BBG analyses the play behavior and the play results of the User for the respective User (for more details please refer to number 3.5). Besides, it is possible that BBG will collect and store anonymized data about the actions of Users on the offerings of BBG and about their results for scientific and commercial purposes. Game data will be statistically evaluated with respect to the play time, the age, the gender and the geographic location of the respective User and his achievements and results. BBG uses special software for this purpose. All data is evaluated in an anonymized way and is deleted on a regular basis. The results of this evaluation help BBG to improve the quality of its products and services.
3.4 Combining of Data
In the course of the performance of the contractual relationship between BBG and the User, BBG combines statistical data with personal data of the User for the respective User (for more details please refer to number 3.5). Besides, statistical data will only be combined with personal data of the Users, if this is necessary for the prevention of infringements or breach of contract. If BBG notices that a User is in violation of this agreement, BBG reserves the right to combine the IP Address of this User with other stored data about him in order to be able to notify him about his violation of this agreement.
3.5 Contractual relationship
BBG uses personal data of Users to the extent necessary for the establishment, performance or ending of the contractual relationship with the respective Users. This is the case if, among other things, Users wish to utilize the products and services of BBG via the BBG offering.
Both the simple transmission of specific personal data by the User (for example, in specific forms for product or service orders), as well as the registration of a User for use of the BBG Service and/or other services offered by BBG, might be necessary by way of electronic or other communication as part of the use of the BBG offering.
To the extent necessary for the performance of the contractual relationship between BBG and the respective Users, BBG uses personal data of Users, for example, for the transmission or furnishing of products or services within the framework of the use contract that has been concluded and for the use possibilities in connection with the use contract (for example, downloading the translations or asking for support etc.). BBG processes usage data of the respective User for the User, to provide such User with functions of the offering that the User requests. This may include the display of the User’s progress or options to compare the User’s results with the results of other users, e.g. with the results of respective reference groups or, in the course of the use of a friends list created by the User, with users on such list. For this purpose, BBG analyses the play behavior and the play results of the User and combines statistical data with personal data of the User, as required to render the possible uses requested by the User.
In addition, relevant data are used in order to gain knowledge of malfunctions or an abuse of BBG’s offering.
If BBG collaborates with third parties for purposes of the rendering of the services, BBG will obligate them to observe the applicable data protection provisions and guarantee adequate data protection.
If the operation of the entire offering or a portion of the offering or a product or service of BBG, for which Users have registered, is transmitted to a third party in whole or in part, BBG is entitled to provide such third party with the Users’ personal data for the purpose of the further operation of the offering or portions of the offering or the product or service.
BBG also uses personal data of the respective affected parties in the course of the termination of the contractual relationship with a User to the extent necessary to wind up the obligatory relationship.
User data can be used within the framework of communication. In this regard as well, BBG will adhere to standards set by applicable data protection regulations.
3.6.1 User inquires
In the event of inquiries by Users, BBG will process personal data for the purpose of answering them.
BBG archives correspondence with Users with the goal of improvement of BBG’s products and services and BBG’s offering and for its own business purposes.
BBG shall occasionally request Users to provide data within the framework of surveys. The User is at liberty to decide whether he would like to provide corresponding information and consents to the collection and processing of these data. The survey data are used for monitoring and improving the offer, the products and services as well as for improving the offer of services of BBG.
3.6.3 Communication between Users through the offer
Some information, among others the communication between Users about offers of BBG – e.g. within a board, can also be visible for other Users of the offer of BBG. BBG recommends Users to handle their data carefully and sparingly as well as to carefully weigh up what and with whom the User communicates.
The communication about the offer of BBG is as a general rule not subject to any control of the contents by BBG. Nevertheless, BBG reserves the right to delete entries at its own discretion and to exclude Users from the further use in particular if entries satisfy factual elements which are relevant under criminal law or are not compatible with the aims of BBG.
3.7 Advertising, market and opinion research
In addition to the degree which is admissible according to the statutory regulations BBG shall only collect, process and use personal data of Users for purposes of advertising and/or purposes of market and opinion research insofar as the respective User has explicitly previously consented to a collection, processing and use for purposes of the market and opinion research or to a processing and use for purposes of advertising.
3.7.1 Information about the BBG Service per email
If Users declare their permission to use and process their email address, BBG will send the desired information to the respective Users, usually in the form of newsletters or invitations to participate in special offers or competitions.
In order to send newsletters or other information to Users per email (“Newsletter-Service”) BBG needs at least one valid email address of the Users.
For the registration to the Newsletter-Service BBG uses the so-called double-opt-in procedure. In this procedure Users will only receive newsletters or other information after they have clicked on a special link for confirmation, which will be sent to their email address after their registration for the Newsletter-Service. This procedure should guarantee, that the respective User is the owner of the submitted email address. The confirmation through the special link has to be made within a short timeframe after the registration or the submitted email address will be deleted from BBG’s database. Until the owner of the email address confirms his wish to participate in the Newsletter-Service, another registration with this email address for the Newsletter-Service will not be possible.
If the User has provided BBG with his email address during an existing customer relationship with him, BBG may send such information regarding services to the User, which are similar to the services which he has already requested. Users can object to the use of their email address for the receipt of such BBG information at any time, without incurring transmission costs for this other than the transmission costs according to the basic rates. BBG will inform the User in every such newsletter or email about his rights and offer him the possibility to directly object the receipt of further newsletters or information.
3.7.2 Market research
BBG can use information stored about Users for internal surveys about demography, user interests and user behavior. This use is carried out anonymized. For purposes of advertising and market research BBG can evaluate information about Users in an anonymized and aggregated form. If and insofar as BBG uses User data for creating user profiles it shall discontinue their use if this is objected to by the respective Users.
3.8 Data transmission
BBG will not transmit any personal data to third parties in any unlawful way.
4. Data integrity and security
BBG endeavors to achieve a level of correctness of the stored personal data of Users that is corresponding to the current standards. For this purpose, BBG will take a precautionary measure by allowing individual persons reasonable access to the stored personal data of Users in order to check, correct or anonymize (if necessary), block or delete such data. Within the framework of BBG’s offering Users also have the opportunity, following authentication, to independently inspect and/or modify the data they have transmitted.
The protection of personal data that BBG has received from Users of the offering is an important component of the company philosophy of BBG. BBG protects personal data of Users of offerings of BBG against loss, abuse and modification by means of modern security measures of a physical, technical and administrative nature. All servers are hosted by selected partners within the European Union, who can ensure the same data security as BBG and are obliged to comply with data protection law.
As is the case with all transmissions of data via the Internet, however, a residual risk also remains in the case of sending and receiving personal data.
BBG points out to Users that, in spite of the stringent requirements BBG places on data protection, all information that a User voluntarily releases via the Internet can also potentially be used by others. For this reason, BBG cannot assume any responsibility or liability for the disclosure of information as a result of errors in data transmission and/or unauthorized access by third parties.
5. Rights of the Users
Each User is at liberty at all times to object to the processing and use of his personal data for purposes of advertising or the market and opinion research. In particular Users can object to the use of their email address for the receipt of newsletters and/or information of BBG at all times without other costs incurred to the Users for this purpose than the transmission costs according to the basic tariffs. BBG will clearly point out their right to objection to its Users both when collecting the email address as well as with each use in newsletters or other information.
Users as well as third parties sometimes have a right to information with respect to the data gathered and stored by BBG.
In specific individual cases, BBG is entitled to give information or obligated to give such information to the competent offices on the basis of statutory provisions.
6.1 Users right to information
If the User takes advantage of this opportunity for the issuance of information via email, the stated email address (both sender and recipient) will not be used for any purpose other than the issuance of information and the documentation thereof.
6.2 Third parties right to information
In individual cases, BBG can be entitled to inform third parties concerning personal data of the Users of offerings of BBG. BBG reserves the use of its right to give information in individual cases following detailed review and careful consideration.
If BBG is legally obligated to forward its data to local, state, national or international agencies, BBG will comply with such obligation.
In addition, BBG will disclose data to third parties if applicable statutes and regulations require so.
Moreover, BBG can disclose information in order to review or prevent illegal activities or a suspicion of fraud or to initiate appropriate counter-measures or in order to enforce or apply the contracts of BBG.
By using the offering and the services associated therewith, Users consent to the use of data described above.
Your interest is important to BBG. You can reach BBG at:
BBG Entertainment GmbH